Targeting

To utilise the existing sales resources most perfectly, an estimate of the target group potentials that is as accurate as possible is a necessity.

To achieve this, a whole range of specific data sources can be utilised in the healthcare industry. In each of the three sectors, Rx, OTC, and Hospital, SALETELLIGENCE has developed its own, tailored methods and approaches for assessing the potential which perfectly combine and utilise the existing sources of information. In the context of the targeting projects, we support a multitude of customers in this way in the selection of target groups and/or their optimisation.