Key & Digital Opinion Leader (KOL / DOL)

Key und digital Opinion Leader (KOL/DOL)

Those who sell products or services must be very familiar with their target groups and those who are influencing them. SALETELLIGENCE supports you in this.

Basically, good cooperation with the KOLs & DOLs (Key & Digital Opinion Leader) requires two things:

  1. The KOLs / DOLs must be identified on an indication-specific basis using a database that is as comprehensive and valid as possible. For this purpose, we use a variety of data sources that are systematically and specifically searched with individual keywords.
  2. Information and findings from the daily cooperation with the already identified KOLs / DOLs also have to be managed and processed in a meaningful way in order to be used optimally afterwards.


Learn more about the data-based identification of the KOLs / DOLs for your indication and the subsequent management of the target group with our web-based solutions on the further pages.